Part of ✍️ SECTION 3: Real-World Copy Projects to Practice in AI Copywriting Business Crash Course (25-Part Series)
How to Turn Boring Text Into Clicks, Carts, and Cha-Chings
Let’s not sugarcoat it—writing product descriptions can be kinda soul-sucking.
You’re staring at a scented candle or a pair of socks and thinking, “Okay… how do I make THIS sound exciting?”
Been there. And trust me, trying to sound fun, persuasive, and brand-aligned while listing “100% cotton” for the hundredth time? That’ll make your brain leak out of your ears if you’re not careful.
BUT! (Deep breath.) This is where AI swoops in like your trusty sidekick—think less “takeover” and more “let’s brainstorm with a hyper-caffeinated intern who never sleeps.” 🧠✨
Let’s break it down together—honestly, casually, and with just enough sass to keep you awake.
So… What Actually Is a Product Description?
Not to sound dramatic, but your product description is the online version of a sales pitch—minus the awkward small talk.
It’s your one shot to say:
- Here’s what this thing is,
- Here’s why you should want it,
- And here’s what happens when you buy it (spoiler: joy).
But good product descriptions don’t just describe. They sell. They whisper into your customer’s ear, “Hey, imagine your life… but better—with this in it.”
AI Can Help… But It’s Not a Magic Wand
Look, I love AI. It’s like having a robot friend who’s read every marketing book ever. But it still doesn’t know your audience like you do.
AI can:
- Help you brainstorm fast
- Rephrase, punch up, or simplify your writing
- Generate multiple versions in seconds (bless)
But it still needs you to inject soul, brand voice, emotional nuance, and sometimes… sarcasm. (That last one’s optional but highly recommended.)
The Human-First Product Description Framework
Let’s get one thing straight: nobody buys socks because they’re made of “poly-blend material.” They buy them because they’re imagining:
- Cozy winter mornings
- Warm toes during Netflix marathons
- Never getting a hole in the heel again (hallelujah 🙌)
So let’s flip the script. Here’s a simple formula that works way better than technical specs alone:
- Hook – Grab attention
2. Story/Feeling – Connect emotionally
3. Features – Now mention the details (briefly!)
4. CTA (Call to Action) – Encourage action, gently or boldly
Example Before AI + Human Polish:
“This is a 16 oz ceramic mug with a curved handle and heat retention.”
😐 Cool. Can’t wait to never buy it.
After AI + YOU magic:
“Your new favorite mug, guaranteed. Holds 16 oz of your survival juice (aka coffee), stays warm while you spill tea, and fits perfectly in your hand. You’ll wonder how you ever survived Monday mornings without it.”
✨ See the shift? Suddenly it feels like something you want in your life.
Okay, Let’s Prompt Like a Pro
AI prompts are your new secret weapon. But they need to be juicy. Give the AI context, voice, and vibe.
Try something like:
“Write a short, friendly product description for a soy wax candle called ‘Lavender Dreams’. The tone is playful but soothing, for a modern home brand. Mention the scent, burn time, and why it’s perfect for winding down.”
And if you don’t love the first version? Tweak and re-run. You’re not married to the bot’s first draft. Use it like a first pass, then sprinkle your fairy dust.
Pro Tips for Nailing It Every Time
Because I care (and I’ve made the mistakes so you don’t have to):
💡 Don’t write like a catalog
Nobody reads those. Make it sound like your cool friend describing their fave new find over brunch.
💡 Use sensory language
Instead of “smells nice,” say “smells like fresh lavender fields just after rain.” Take us there. Let us feel it.
💡 Drop the tech specs… or hide them
Put details in bullet points at the end if needed. The emotion comes first.
💡 One idea per sentence
If your description sounds like it’s hyperventilating, it probably is. Breathe. Short sentences = clarity.
💡 Ask yourself: Would YOU buy it after reading this?
If not? Edit, my friend. Cut the fluff. Punch up the charm.
Real Talk: The “Oops” Story
I once wrote a product description for a handmade soap that went viral. Know why? I accidentally made it sound seductive.
The product name? Midnight Cedarwood.
The copy I wrote?
“Smells like a mysterious stranger just passed you in a forest at dusk—clean, woodsy, and kinda dangerous.”
The client called and said, “We sold out in two days… but uh, we weren’t really going for ‘sexy forest man’ vibes.”
So yeah. Emotional hooks work. Just… maybe ask the client first. 😅
AI Tools Worth Playing With
Here’s what’s in my current toolbox:
- ChatGPT – Versatile, great for first drafts and tone shifts
- Copy.ai – Good for e-comm-specific descriptions
- Jasper – Polished outputs with templates
- Notion AI – Handy if you’re already using Notion to organize your workflow
Mix and match. Try a few. Don’t marry one tool. Date them all.
Final Thoughts (Before You Run Off to Write Something Brilliant)
Writing high-converting product descriptions isn’t about being perfect. It’s about:
- Feeling human
- Making people feel something
- Being clear, not clever
- And letting AI take some of the pressure off while you bring the soul
You don’t need to be Shakespeare. You just need to write like a human who’s excited about cool stuff.
Start with a story, add a few facts, give people a reason to care, and tell them what to do next. That’s it.
Now go write that mug description like it’s about to change someone’s life. Because hey—maybe it will.
🛠️ Want extra help?
- Need product description prompt templates?
- Want a swipe file of high-converting examples?
- Looking for a “how to edit AI content without killing the vibe” checklist?
Let me know—I’ve got the goods.