Part of 📘 MODULE 1: Foundations & Mindset (Articles 1–5) in Crash Course: Starting an AI Video Generation Business from Scratch
(And Why You’re Not Late to the Party)
Okay, let’s start with a quick gut-check:
Have you ever scrolled through Instagram Reels or TikTok and thought,
“Who is making these slick videos — and how do they do it so fast?”
(While you’re still struggling to pick the right font for a thumbnail?)
Welcome to 2025 — where AI video creation is less sci-fi, more side hustle (or full-time empire), and absolutely booming.
But before we get into how to ride this wave, let’s chat about why it’s even a wave in the first place. Buckle up. This isn’t just about tools — it’s about a whole cultural shift.
🎬 Lights, Camera, Algorithm: What’s Fueling the Boom?
Let’s not overcomplicate this. The demand for video content has exploded like Mentos in a Diet Coke bottle.
Here’s what’s pushing it into the stratosphere:
- Short-Form Content Is King (Still… and Even More Now)
TikTok. Instagram Reels. YouTube Shorts. Even LinkedIn’s trying to be cool with more video content.
People want quick, engaging videos. Emphasis on quick — as in 15 seconds of “wow” or “LOL” or “I need that in my life.”
- Businesses Have Finally Woken Up
In 2020, businesses dipped their toes into video.
By 2023, they were wading in.
Now, in 2025? They’re doing cannonballs.
From realtors to therapists to dog groomers — everyone wants polished videos. But guess what? Most of them still don’t want to be on camera. Or don’t know how to edit. Or don’t have the time.
Which leads us to…
- AI Tools Now Do the Heavy Lifting
We’re talking:
- Script writing? AI.
- Voiceovers? AI-generated with zero cringe.
- Editing? AI tools that cut filler words, add subtitles, sync transitions.
- Stock footage + B-roll? One-click sourcing.
You no longer need a Hollywood studio or a film degree. You need vision, a laptop, and the right AI tools.
🛠️ Okay But… What Exactly Is AI Video Creation?
Great question.
In plain speak: it’s using AI tools to script, generate, edit, and optimize video content — either for yourself or for clients.
Depending on the tool, AI can:
- Turn blog posts into full videos
- Auto-generate explainer clips
- Add captions (accurately — looking at you, 2017 YouTube)
- Swap languages and voices in seconds
Some of the top tools in 2025:
- Pika: Great for AI motion graphics
- Sora by OpenAI: The rising star — video from text prompts, anyone?
- Runway: Still a beast for creative edits
- Descript: Like Google Docs, but for video editing
Mix and match based on your project and style. It’s like a creative buffet — with none of the food poisoning.
🔥 So… Why Is This Such a Hot Business?
Let’s break it down in plain English:
💼 1. Clients Are Desperate for Content — And Don’t Know Where to Start
Small biz owners are drowning. They know they need video, but:
- They hate being on camera.
- They think video = expensive.
- They don’t have time.
You swoop in, AI tools at the ready, and say,
“Hey, I can take your blog post or idea and turn it into a week’s worth of videos. No filming. No scripts. Just magic.”
They say yes. You get paid.
🤑 2. Margins Are Chef’s Kiss
Traditional video? $2,000+ per project. With AI, you can churn out high-quality content in a fraction of the time — with a fraction of the cost.
Even charging $300–$500 per video package leaves you with fat profit margins and happy clients.
🛠️ 3. It’s Scalable as Heck
Once you’ve got your systems in place, it’s not hard to:
- Batch produce content
- Outsource bits to freelancers
- Offer monthly content plans
In other words, you can stop trading hours for dollars. (Finally.)
📈 Who’s Already Winning with This?
Let me tell you about Rae — one of my students from the beta round of this course.
Rae’s a stay-at-home mom turned content creator. She started using AI to make short videos for Etsy shops — showing off products, running giveaways, etc.
Within 3 months?
She had six regular clients paying her $400/month each. All remote. All async. And guess what? She hadn’t touched Premiere Pro once.
Then there’s Malik — a former wedding videographer turned AI video consultant. He helps law firms (!) make explainer reels about personal injury cases using avatars and AI voiceovers.
Sounds niche? It is. And he’s thriving.
💡 Want In? Here’s How to Start (Even If You’re Clueless Right Now)
No shame. Everyone starts somewhere. Here’s your low-stress launch plan:
STEP 1: Pick 2 Tools to Learn
Try:
- Sora or Runway for video generation
- Descript for editing
Watch a few YouTube tutorials, play around, break things. This is your sandbox stage.
STEP 2: Create a Few Samples
Pick a niche: restaurants, real estate, coaching, ecommerce…
Make 2–3 short videos pretending you already have a client. Show before/after, or “3 reasons to buy this thing,” or “Meet our team!”
Put those on a portfolio site or LinkedIn post.
STEP 3: Start Offering Free or Cheap Projects for Testimonials
Do 3–5 small gigs at a discount or for free in exchange for reviews. Use those to build case studies and client proof.
STEP 4: Package Your Offer
Create 2–3 service tiers.
Examples:
- 🎬 Starter Pack: 3 videos/month, $250
- 📦 Growth Pack: 5 videos + captions + thumbnails, $500
- 🧠 Strategy Add-On: Scriptwriting + topic research, +$200
Clarity sells. Confusion stalls.
🧠 But Isn’t AI Gonna Replace Creators?
Nah. Here’s the thing: everyone can technically use AI… but not everyone knows how to make it work like you will.
Your taste, your intuition, your client relationships — those are still 100% human. And irreplaceable.
Think of AI as your assistant. Not your competition.
🧃 Let’s Wrap This Up Like a Smoothie
So why is AI video creation blowing up in 2025?
Because the demand is endless, the tools are powerful, and the opportunity is wide open for smart, empathetic creatives (that’s you) to step up and serve.
You don’t need to be a tech wizard. You just need:
- A little curiosity
- A pinch of courage
- And some good ol’ trial-and-error
Start scrappy. Start small. Just start.
Trust me, your future self — sipping iced coffee while reviewing client videos from a beachside Airbnb — is already cheering you on.
Next in the course:
🎥 How to Use AI to Script, Voice, and Animate a Video in Under 30 Minutes
Ready to roll camera? Let’s go.