Who Needs AI Video Services and What You Can Offer

Part of 📘 MODULE 1: Foundations & Mindset (Articles 1–5) in Crash Course: Starting an AI Video Generation Business from Scratch

So, you’ve been dabbling with AI video tools, huh? Maybe you’ve tried a few platforms that turn text into talking-head avatars or even messed around with lip-synching a cartoon cat to your grandma’s lasagna recipe (don’t worry, no judgment here). And now you’re thinking: Wait… could this actually be a business?

Oh yes. Yes, it can.

But before you quit your day job or start pitching your services to every small business within a five-mile radius, let’s get real for a second: who actually needs AI video services, and what exactly can you offer them? Let’s break this down in a way that doesn’t make your brain feel like it’s been stir-fried.

🎯 First Things First: Who Needs AI Video Services?

Here’s the honest-to-goodness truth — AI video isn’t for everyone. (Your Aunt Carol with the alpaca farm might not be your first client… or maybe she is if she’s on TikTok. Alpacas are trending.)

But there are some very real, very hungry markets out there just waiting for someone like you to show up with an AI-powered solution to their content woes.

1. Small Businesses That Don’t “Do” Video

You know the ones. They have a decent product or service, but their online presence looks like it was last updated during the Obama administration. They want to do video, but they’re scared of the costs, the gear, the awkwardness of being on camera.
That’s where you swoop in like a caffeinated superhero and say, “Hey, what if I could get you a professional-looking video without the awkward camera stuff?”
AI avatars, voice cloning, automated editing — these things are gold for the camera-shy entrepreneur who just wants to promote their dog grooming business without accidentally filming in portrait mode (again).

2. Coaches, Consultants & Course Creators

Welcome to the land of digital narcissism — and we mean that in the nicest way possible. These folks need content. Constantly.
They’re running online courses, posting on LinkedIn, nurturing email lists, and dreaming of the day they go viral for something other than a typo in their slides.
AI video tools can help them crank out personalized training videos, sales messages, or explainer content at 10x the speed, with half the coffee. Offer them fast turnarounds, brand consistency, and slick visuals — they’ll love you.

3. E-commerce Stores & Product-Based Brands

Have you ever seen an Amazon listing with a video that looks like it was filmed on a potato? Exactly.
Product videos are one of the highest-converting assets for online stores. But they’re expensive to produce — or they used to be.
With AI, you can create animated product explainers, demo simulations, or even virtual spokesperson videos for product pages. Suddenly, that $12 portable blender looks like the star of its own Netflix docu-series.

4. Social Media Managers and Content Agencies

These folks are desperate for content. Reels. Shorts. TikToks. It’s like a digital treadmill they can’t get off.
Offer them AI-powered video templates that can be repurposed, or monthly content packages with branded scripts and visuals. You’ll be their MVP. Possibly even their emotional support human.

5. HR Departments & Internal Comms Teams

Okay, it’s not sexy, but you know what is? Efficiency.
HR people need onboarding videos, training content, internal announcements — but they don’t always have the time, budget, or bandwidth to organize a shoot every time something changes.
With AI video, you can offer quick updates and evergreen training videos that are professional, branded, and scalable.

🛠️ So, What Can You Offer?

You don’t need to be a coder, a Hollywood editor, or someone who uses the word “synergy” unironically. You just need to understand what problems you’re solving — and package them with a little style.

👉 Video Translation and Localization

Got a client who wants to reach Spanish-speaking audiences but only speaks French? Boom. AI voice dubbing and lip-syncing in multiple languages.
You’re not just making videos. You’re opening markets.

👉 Talking-Head Explainers (Without Real Talking Heads)

Create short, punchy videos for websites, apps, or social media — without anyone ever stepping into a studio. Think animated avatars, background music, slick motion graphics.

👉 Personalized Sales Videos

With dynamic AI tools, you can personalize hundreds (yes, hundreds) of sales videos with individual names, titles, or offers.
“Hey Jamie, we noticed you visited our pricing page but didn’t convert…” Creepy? Maybe. Effective? Absolutely.

👉 Branded Short-Form Content

Reels, TikToks, Shorts. Everyone wants ‘em. No one has time to make ‘em. You offer scroll-stopping video templates clients can easily update or you update for them on retainer. It’s the gift that keeps on giving.

👉 Repurposing & Recycling Old Content

Turn a blog post into a YouTube video. Turn a webinar into five TikToks. Turn a long-form podcast into an Instagram carousel with voiceover.
You’re not just a video creator — you’re a content alchemist.

😎 Real Talk: Why This Works Right Now

AI is having its Taylor Swift era — it’s everywhere, and everyone’s got an opinion. But most people aren’t using it strategically. They’re either overwhelmed, skeptical, or still trying to make ChatGPT write their wedding vows.

That’s where you come in. You’re not just selling video — you’re selling clarity, confidence, and momentum. When clients don’t know where to start, your job is to say, “Don’t worry, I got you.”

📦 Packaging It All: How to Position Yourself

Here’s what’s worked for folks in this space (including yours truly):

• Don’t sell tools, sell outcomes. No one cares that you use Synthesia or HeyGen. They care that you can save them time and make them look awesome.
• Use your own videos to sell your services. Walk the walk. Post tutorials. Share behind-the-scenes. Make it fun.
• Offer productized services. Create packages — e.g., “4 explainer videos/month for $X.” Simple is sexy.
• Build trust with humor and humility. No one likes a tech bro. Be the relatable human who makes cool stuff with robots.

💬 In Conclusion: It’s Not About the Tech — It’s About People

Listen. People don’t care about AI as much as we do. They care about solving problems. Looking good. Reaching their goals without burning out.

So yes, AI video services are booming. Yes, there’s demand. But the magic sauce is you — your creativity, your empathy, your ability to say, “Hey, I see what you’re trying to do, and here’s how I can help.”

You’re not just another person selling templates. You’re a translator between vision and execution.

And if that isn’t kinda badass, I don’t know what is.

Next up in the course: We’ll dive into exactly how to price your services (without feeling like you’re guessing in the dark). But for now, maybe go make a funny talking-head video about this article and post it online. Practice what you preach, right?