Part of ✏️ MODULE 2: Planning & Scriptwriting with AI (Articles 6–9) in Crash Course: Starting an AI Video Generation Business from Scratch
(And Yes, You Can Still Add Your Own Flavor)
So there you are, staring at a blank Google Doc. Cursor blinking like it’s taunting you.
“You’re supposed to be writing a video script,” it says.
But all your brain is offering up is… “Hi. Welcome to my… thing. Today we’ll talk about… stuff.”
Yep. Been there. Many times.
Whether you’re making content for a client, for yourself, or just testing out an idea you had in the shower (shower thoughts are elite, by the way), the actual writing part of video creation can feel like slogging through molasses in winter.
Enter: AI scriptwriting tools.
Not as some magic “I’ll do everything for you” solution (because, c’mon, that always ends in robotic weirdness).
But as a creative partner. The kind that doesn’t talk too much and doesn’t eat your snacks.
Let’s break this down, step by step.
☕ First, Why Even Use AI to Write Video Scripts?
Here’s the thing—video creation is already kind of a multitasking nightmare. You’ve got to write, film, edit, voice, polish, post, and then maybe cry a little because the algorithm didn’t love it.
AI helps you offload one of the most time-consuming parts: getting words onto the page.
And no, it’s not “cheating.”
It’s called working smarter, my friend.
You’re still the director. The vibe curator. The brand voice. The one who says “That doesn’t sound like me” and changes it. But now, instead of spending four hours wrestling with sentence structure, you can spend 15 minutes polishing a draft that’s 80% there.
Sounds like freedom? It kinda is.
🛠️ Okay, Cool — So What Tools Are We Talking About?
Let’s start with the usual suspects:
- ChatGPT (hey, that’s me 👋) – Think of it as your quirky, mildly over-caffeinated writing partner. Feed it a prompt, give it a tone, and you’ll get a script in seconds. The more detailed you are, the better it gets.
- Jasper AI – Geared more toward marketers and branded content. It’s got templates and structure galore.
- Notion AI – Great if you’re already organizing content or planning video series in Notion. It integrates nicely into a workflow, like peanut butter and jam.
- Copy.ai – Pretty user-friendly and focused on short-form content like YouTube intros or TikTok scripts.
None of these are gospel. Just pick one, start simple, and tweak from there.
🧠 Real-Life Example: A Script in Less Than 3 Minutes
Let’s say you want to make a 60-second explainer about “Why your business needs video content in 2025.”
Here’s a dead-simple prompt to feed ChatGPT:
“Write a 60-second video script in a casual, friendly tone. Topic: Why your business needs video content in 2025. Make it sound like a real person talking. End with a call to action.”
Boom. You’ll get something like:
“Hey! Quick question—when’s the last time you actually read a full blog post? Yeah, thought so. In 2025, people want content that’s quick, visual, and packed with value. That’s where video comes in. Whether you’re selling yoga mats or software, video helps you build trust, connect with your audience, and—let’s be real—keep up with the TikTok generation. So if you’re still avoiding video like it’s a bad blind date… maybe it’s time to rethink things. Want help getting started? Let’s chat.”
Now… is that perfect?
Nope. But it’s a really solid starting point. You can add in your style, your voice, your weird joke about the time your cat crashed your Zoom meeting.
Pro tip: Start with the AI version. Then rewrite parts that feel too generic or stiff. You’ll cut your writing time in half.
😅 “But It Doesn’t Sound Like Me…”
Yeah, that’s the thing.
AI isn’t you. It’s a mimic. A fast one, but not a mind reader.
This is where your magic comes in. Your vibe. Your slang. Your “Wait, hold up—I’ve got a better way to say that” instinct.
The good news? You can train it to sound more like you.
Try this:
“Write in the style of someone who’s funny but real. Think conversational, no jargon. Short sentences. Friendly tone. Maybe a little sass.”
Then drop a few lines you’ve written yourself to give it an idea of your voice.
AI is like your intern. Smart, fast, but definitely needs supervision.
🎭 Different Script Formats You Can Use AI For
Here’s where folks get stuck: thinking AI is only for YouTube explainers.
Nope. Here are a few formats it can crank out:
- TikTok hooks – “What if I told you you’re using Canva all wrong?”
- Client intro videos – Short, snappy bios that don’t sound like LinkedIn threw up.
- Product walkthroughs – Explain what something does in 60 seconds.
- Educational reels – “Here’s how to create a YouTube thumbnail that doesn’t suck.”
- Sales pitch scripts – For cold outreach or landing page videos.
Want to write a parody skit featuring a sassy AI assistant and a confused grandpa? You can totally prompt that. I’ve done it. No regrets.
💡 Scriptwriting Tips (With or Without AI)
Let’s talk shop. AI is great, but writing still needs your creative steering. Here are a few things I’ve learned the hard way:
- Start with the hook. You’ve got maybe 3 seconds to grab attention. Don’t waste it on “Hi, my name is…”
Try: “Here’s why your website is turning people off.” - Structure matters. Most short videos follow a simple pattern:
Hook → Value → Example → CTA
Even a casual vlog can benefit from this shape. - Speak it out loud. If it feels awkward to say, it’ll be awkward to hear. AI sometimes writes like a book report. Chop sentences. Make it sound human.
- Add YOU. A personal story. A weird analogy. That joke your friend groaned at. These are gold.
🙃 Real Talk: What AI Can’t Do (Yet)
Listen, I love AI. But it’s not your creative soulmate.
It doesn’t know your inside jokes. It hasn’t felt the rush of your first viral video or the sting of that one client who said, “It’s missing something…” but couldn’t tell you what.
AI can draft a script. But only you can bring the heart, the flavor, the realness.
That’s why your content doesn’t just look different—it feels different.
🔥 Let’s Wrap This Up (Before AI Writes the Ending Too)
Using AI to write scripts isn’t lazy. It’s smart.
You’re not replacing your voice—you’re giving it a head start.
You’ll write faster. Create more. Stress less.
And let’s be honest—you’ll actually finish more videos.
Start small. Play around. Don’t be afraid to scrap the AI’s version and say, “Nah, I’ve got something better.”
That’s not a failure. That’s the creative process.
And hey, if you ever feel stuck again, just remember: you’ve got a digital buddy who writes fast, doesn’t judge, and works 24/7 (with no coffee breaks).
Next up in the course:
We’re diving into how to turn those scripts into actual videos—with AI tools that make editing feel less like digital surgery and more like, well… drag and drop magic.
Got questions? Want me to roast your AI-generated script (gently)? Drop it in the comments or DM me. I read everything. Even the awkward drafts. Especially the awkward drafts.
Let’s make stuff that matters. 🎬✨