Part of 💰 SECTION 5: Pricing, Systems & Scaling in AI Copywriting Business Crash Course (25-Part Series)
Because honestly? Copywriting doesn’t need to be this hard every single time.
So, let’s start with this.
Have you ever opened a blank Google Doc, cracked your knuckles like you’re about to write the next great American sales page… and then just stared at your screen like it’s personally offended you?
Yeah. Been there.
Too many times.
And that’s exactly why this lesson exists — because if you’re going to make AI your copywriting assistant (not your copywriting overlord), you have to learn how to create reusable prompts, personal style guides, and briefs that actually make your life easier instead of sending you spiraling into another existential prompt-engineering Reddit thread.
Let’s break it all down, human-to-human. No jargon, no BS. Just real tools, tips, and stories from the messy middle of learning how to write copy with AI, not despite it.
🧠 But Wait — Why Reusable Prompts?
Okay, imagine this.
Every time you want to make an omelet, you have to go outside, buy eggs, milk the cow, and Google “how hot should the pan be?”
… exhausting, right?
That’s what copywriting without reusable prompts feels like.
AI tools like ChatGPT? They’re smart. But they’re not mind-readers. If you want good results — especially consistently good ones — you have to train the robot. Or at least, show it how your brain works.
Reusable prompts are your secret weapon for:
- Staying consistent in tone and output
- Saving so. much. time.
- Getting better results from AI (less Frankenstein copy, more flow)
- Delegating stuff faster — to AI or to real-life humans later on
🤖 “Cool, So How Do I Actually Write a Good Prompt?”
Ah yes. The million-dollar question.
Here’s the thing: good prompts are less about magic words and more about context. If AI is your intern, you need to stop treating it like a vending machine and start giving it a proper brief.
Here’s my go-to reusable structure:
✍️ Prompt Framework: The 6 Ingredients
- What you want – e.g. “Write a welcome email for new subscribers”
- Who it’s for – e.g. “My audience is mostly beginner freelancers in their 20s”
- What tone you want – e.g. “Make it friendly, slightly sarcastic, and casual like a friend texting you on a Tuesday night”
- What format you want – e.g. “Use short paragraphs and bullet points. Max 300 words.”
- What to avoid – e.g. “No corporate-speak, no generics like ‘unlock your potential’”
- Optional creative twist – e.g. “Start with a meme-worthy one-liner or a relatable struggle”
Actual reusable prompt example:
“Write a short, punchy welcome email (300 words max) for a new subscriber to my free content calendar. The audience is mostly 20–35 y/o freelancers, beginners in copywriting. Make it feel warm, a little chaotic, and human — like a voice note from a friend. Start with something relatable and funny. No jargon, no fake hype.”
You can copy-paste that structure and tweak it for blog posts, captions, sales pages — whatever your poison.
Once you’ve got a few solid prompts like this, save them. Seriously. Put them in a Google Doc. Label them “Prompts that Don’t Suck.” Thank me later.
💼 The Power of AI-Generated Briefs (aka “What the Client Should Have Sent Me”)
Okay, deep breath.
Clients don’t always know how to brief you.
Sometimes they send one-line emails like, “Can you write something fun about our upcoming webinar?”
… and that’s it. No context. No CTA. Not even a date.
So what do you do?
You create your own brief — and use AI to help you build it in 30 seconds flat.
Example prompt to create a brief from chaos:
“I’m writing a promotional email about a webinar on burnout recovery for remote workers. Create a copy brief to clarify the audience, goal, CTA, pain points, tone, and must-include details.”
You’ll get a decent working doc back — but don’t just copy-paste. Add your voice. Polish it. Turn it into a habit.
Pretty soon, you’ll have a brief template you can send to clients (or use for yourself). And yeah — you can even train AI to fill it in with the info you give it.
Pro-tip: If you often work with clients who are allergic to giving details, preemptively send them a fun Google Form using your brief template. You’ll look professional and save hours.
🎨 The Low-Key Magic of Personal Style Guides
Here’s the part nobody talks about.
If you want your AI-written copy to sound like you, you need to teach it what you sound like. Otherwise? It defaults to “mid-level corporate intern who just discovered LinkedIn.”
And you deserve better.
So, let’s make a personal style guide — using AI to do the heavy lifting.
Step 1: Feed it 3–5 pieces of your writing that feel very you.
- A spicy Instagram caption
- A sassy welcome email
- A blog intro where you overshared in a charming way
- That one post that made someone say “omg, you read my mind”
Then prompt with:
“Analyze the writing style in these 3 samples. Summarize the tone, sentence structure, vocabulary, and humor. Then create a style guide I can reuse for future writing. Include ‘dos and don’ts.’ Make it easy to plug into prompts later.”
Step 2: Refine it.
Did it call your tone “relatable with casual sarcasm and millennial internet references”?
Yes? Congrats, you have a brand.
Did it say “professional and informative” when you were talking about dating apps and iced coffee anxiety? Rework it. AI’s smart, not perfect.
Once you have a working style guide, save it. Reuse it. Copy-paste it into your prompt like:
“Use my personal voice style (casual, sarcastic, Gen Z/Millennial blend with a strong point of view and pop culture references).”
Suddenly, AI’s not giving you beige corporate emails anymore. It’s giving you you — on a good day, with enough sleep and the right amount of snark.
💡 Real-Life Use Case: My “Lazy Day Stack”
Some days, I feel like a copywriting goddess.
Other days, I have the energy of a sock in the rain.
That’s when I use what I call my “Lazy Day Stack”:
- Reusable prompt for the task (email, landing page, whatever)
- Style guide pasted right into the prompt
- Pre-filled copy brief so I’m not winging it
- 2 examples of tone I want (“Write it like this email and this Instagram post”)
Boom. AI writes the skeleton. I zhuzh it up, add my sparkle, and ship it.
Is it cheating?
No. It’s systems-thinking meets self-compassion.
You’re not a machine. You’re a messy, brilliant, over-caffeinated human. This stack helps you show up even on the wobbly days.
❤️ Real Talk: Don’t Be Afraid to Sound Like You
Here’s the trap: You create this beautiful prompt and style guide, and then you start watering yourself down to sound more “professional.”
Nope. Don’t do it. Resist.
Clients don’t hire robots. They hire you. Your vibe. Your POV. Your lived experience. AI can help you scale that, but only if you don’t smother it with vague nonsense like “Make it compelling and professional.”
Instead, say:
“Make it weird, warm, and emotionally honest — like I’m writing this in my notes app at 2AM.”
You think that’s too much?
Try it once. Watch what comes back.
Spoiler: It’s probably more “you” than what you wrote on that third espresso last week.
🎒 Your Challenge (aka “Let’s Make This Real”)
- Create one reusable prompt using the 6-part structure above
- Feed AI 3 of your best pieces and ask for a tone/style breakdown
- Save the output as your personal style guide
- Use that guide in your next prompt and compare the result
- Bonus: Create a copy brief template you can reuse (or send to clients)
Put it all in a “Copy Kit” folder somewhere. This is your creative safety net.
Because when you’re juggling five deadlines and a mild existential crisis, future-you will love past-you for building this.
Final Thoughts: You’re Allowed to Make Things Easier
Look — you don’t get extra points for doing it the hard way.
This whole journey — copywriting, freelancing, AI-prompt-wrangling — it’s messy. It’s experimental. It’s filled with weird client requests, half-finished drafts, and days where you stare at the ceiling and wonder if anyone even reads emails anymore.
But you keep going. You build systems. You steal from your own genius. You teach the AI how to sound like you — and then you use that to make real things, for real people, who really need your words.
That’s not cheating.
That’s being a smart, emotionally-aware creative in 2025.
And honestly? That’s the vibe.
Now go write some prompts that sound like you — and take the damn nap if you need it. 🖤
Want swipe files of actual working prompts, style guides, and briefs I use with AI?
Just ask. I’ve got a Notion vault full of ‘em, and I’m not gatekeeping.
Let’s build your copy empire — one reusable prompt at a time.