Part of ✍️ SECTION 3: Real-World Copy Projects to Practice in AI Copywriting Business Crash Course (25-Part Series)
Because if your landing page puts people to sleep, you’re not selling—you’re snoozing.
Let’s Get Real for a Minute…
Ever clicked on a landing page, read the first three words, and immediately hit the back button? Yeah. Same.
Now flip the script—ever landed on a page that made you think, “Shut up and take my money!”?
That’s not magic. That’s good copy.
And guess what? You don’t need to be a marketing wizard or a caffeine-fueled copy veteran to pull that off anymore. With the help of AI (and a little bit of that beautifully human brain of yours), you can start creating landing pages that not only convert but connect.
Even if you’re just starting out. Even if you still don’t fully know what a “conversion funnel” is. (Don’t worry, we’ll get there.)
So, grab a cup of whatever keeps you awake and let’s dive into this weirdly exciting part of copywriting.
🧠 First Things First: What Is a Landing Page, Anyway?
Let’s break it down without all the MBA-speak.
A landing page is basically a digital pit stop where someone ends up after clicking on something—an ad, a link, a promo email, a TikTok swipe-up, you name it.
But here’s the kicker: it’s not just any ol’ webpage. A landing page has one job.
Not five. Not three. ONE.
➡️ Get the visitor to take action.
That action could be:
- Buying a product
- Signing up for a newsletter
- Booking a call
- Downloading a freebie
- Filling out a form to “learn more” (classic move)
If your page doesn’t lead the reader to that one crystal-clear goal? It’s a digital cul-de-sac. Looks nice. Leads nowhere.
But Wait… Why Use AI for This?
Let me paint you a picture.
It’s 10 PM. Your client just asked for a landing page “that feels super persuasive and fun but not too salesy” for a product you barely understand.
You’ve got… a few scattered notes, a weird Google Doc with 1,000 emojis, and your brain is fried from scrolling through 7,000 other landing pages for “inspiration.”
Enter AI, stage left.
AI can:
- Generate quick headline options (no more pulling teeth)
- Write your first draft so you’re not starting from absolute scratch
- Rephrase dry content into something spicier
- Suggest CTAs based on your tone
But here’s the thing—and I say this with love: AI doesn’t know your audience like you do. You’re still the brains behind the beauty. AI’s the blender, but you’re the smoothie chef, you feel me?
🎯 Anatomy of a High-Converting Landing Page (With a Human Touch)
Now we’re getting to the meat and potatoes. (Or tofu and quinoa, if that’s your vibe.)
Let’s walk through each section of a landing page, how AI can help, and where you need to step in and sprinkle some magic.
1. The Headline: Your One-Shot Hook
This is where the visitor decides, “Hmm… stay or bounce?” (No pressure.)
💬 Prompt AI with:
“Give me 5 landing page headline options for a digital planner designed for busy moms. Tone: friendly, helpful, slightly cheeky.”
✅ What works:
- Clarity over cleverness
- Curiosity, not confusion
- Speaking directly to a pain point or dream outcome
🎯 Example:
❌ “Organize Your Life Today!” (Yawn)
✅ “Still Losing Sticky Notes? Let’s Fix That—Without Losing Your Mind.”
💡 Tip: Make it sound like something you’d actually say to a friend.
2. Subheadline: Reassure & Expand
This is your “Don’t worry, I’ve got you” moment.
Prompt AI to write a line that expands on the hook:
“Explain how the digital planner saves time, reduces stress, and is super easy to use.”
Then you add empathy and voice:
“Designed for moms by moms—because you shouldn’t need a 3-hour tutorial to plan your week.”
3. Problem–Agitate–Solve (PAS) Section
You wanna tap into feelings here. The inner monologue. The chaos before the calm.
🧠 Prompt AI:
“Write a PAS section about how chaotic mornings make moms feel and how the planner helps fix that.”
Then make it real. If AI writes:
“Our planner helps moms organize their day.”
You rewrite it like:
“You’ve reheated your coffee three times. You’re late for drop-off. The permission slip? Still missing. Sound familiar? This planner won’t parent your kids—but it will keep your mornings from turning into a tornado.”
😌 That? That lands.
4. Benefits, Not Features
Nobody buys a drill because they want a drill. They buy it because they want a hole in the wall to hang their memories.
So when the AI gives you:
“Includes a weekly view, daily checklist, and goal tracker”
You turn it into:
“See your week at a glance, tackle daily chaos with checklists, and finally hit goals that aren’t just ‘survive until bedtime.’”
That’s the human stuff. Don’t skip it.
5. Call to Action (CTA): Tell Them What to Do Next
This is where many pages go limp. They whisper when they should shout.
💬 Prompt AI:
“Write 3 CTAs that are friendly but clear. Tone: empowering.”
Options might be:
- “I’m ready to feel in control again”
- “Yes, let’s simplify my life”
- “Try it free—no chaos required”
You choose the one that gives you that oomph. The one that makes your cursor hover over the button.
🛠️ AI Tools I’ve Used (and Lived to Tell the Tale)
- ChatGPT – My go-to for raw drafts and brainstorming
- Jasper – Great for short, conversion-focused content
- Copy.ai – Good for varied tones and templates
- Writesonic – Surprisingly solid for product landing pages
Try a few. See what vibes with your brain. They’re tools, not rules.
💀 Mistakes I’ve Made (So You Don’t Have To)
❌ Sounding like everyone else.
If your AI-generated headline could belong to 100 different brands, throw it out.
❌ Overexplaining.
People skim. If your paragraph has four commas and a semicolon? Trim it. Break it. Keep it snackable.
❌ Forgetting who I’m talking to.
Your reader isn’t a “user” or a “lead.” They’re a real human, maybe in sweatpants, doom-scrolling between school pickup and dinner prep. Write to that person.
🧠 Last Words: You’re Not a Bot, So Don’t Write Like One
Listen. AI is amazing. It’s saved my sanity more times than I can count. But the best landing pages? They don’t feel like they were written by a machine. They feel like someone gets you.
So use AI to get started. Use it to get unstuck. But you bring the empathy, the weird little jokes, the vulnerable storytelling, and the gut sense of what your reader really needs to hear.
Because that’s what sells.
Not perfection. Not clever tricks. Just connection.
💬 Want a Quick Exercise?
Try this:
- Pick a simple product you love (coffee mug, planner, pet toy, whatever).
- Ask AI to write a landing page headline + 3 benefit bullets.
- Now humanize it. Add emotion. Make it quirky. Give it personality.
- Ask yourself: Would I actually click this?
Do it again. You’ll get faster. Funnier. Sharper.
Want this turned into a step-by-step worksheet or a live demo inside your course portal? Say the word. Let’s build stuff that actually sells. 👊✨