Part of đ§ On-Page and Technical SEO with AI Tools (Articles 14â16) in Launch and scale an SEO business using AI tools
Part of the Course: âSEO with AI â From Clueless to Cashflowâ
So letâs start with a brutally honest questionâŠ
Have you ever clicked on a website, waited more than 3 seconds, and then bailed like your ex did after that awkward brunch with your mom?
Yeah. Same.
That, my friend, is why technical SEO matters. Itâs the not-so-sexy part of SEO that most people either ignore, fear, or completely botch. But hereâs the wild part: You can have the best content on the planet, and it still wonât rank if your site is slower than a Monday morning.
Harsh? Maybe. True? Absolutely.
But donât stressâtoday weâre breaking this stuff down into real, relatable, beginner-friendly bits. No tech snobbery. No 5-paragraph rants about DNS records (well, maybe half a paragraph…).
Letâs dive in.
đ§ So, What Is Technical SEO?
Technical SEO is like your websiteâs plumbing. It keeps things flowing, but you donât really notice it until something clogs, leaks, or smells weird.
It includes:
- Site speed (aka: how fast your page loads before your audience loses patience and finds a cat video instead)
- Indexing (can Google find your pages?)
- Mobile-friendliness (does your site work on a phone, or does it turn into a scrolling nightmare?)
And yeah, thereâs more. But weâre starting with these three because theyâre deal-breakers. The non-negotiables. The holy trinity of donât-screw-this-up SEO.
đ 1. Site Speed: Because Nobody Has Time for a Snail
Imagine walking into a store and waiting 5 full seconds for the door to open. Youâd probably walk away, right?
Well, Google agrees.
Why Site Speed Matters:
- Google uses it as a ranking factor (itâs not just about âuser experienceâ anymoreâitâs about survival).
- It impacts bounce rate, time on site, and conversions.
- People will judge you for it. Fast.
What Slows Sites Down (Real Talk Edition):
- Giant uncompressed images (looking at you, 5MB stock photos)
- Bloated themes and plugins (yes, WordPress users, this is for you)
- Cheap hosting (shared hosting is like living with 19 roommates and one bathroom)
Quick Fixes Using AI & Tools:
- Use PageSpeed Insights (Google’s tool): Itâll yell at you in color-coded bars.
- Compress images automatically with tools like TinyPNG or ShortPixel.
- Ask ChatGPT:
âGive me step-by-step instructions to improve site speed for a WordPress site.â
Itâll give you a plan. You still have to do the thing, but itâs way less intimidating.
Pro Tip: Go minimalist. Fewer bells = faster load time. Your website shouldnât feel like Times Square on New Yearâs Eve.
đ 2. Indexing: If Google Canât Find You, You Donât Exist
Okay, picture this: You throw a massive party. You decorate, you make snacks, you even set out the good plates. But⊠you forgot to give anyone your address.
Thatâs what happens when your pages arenât indexed.
What Indexing Means:
Itâs the process of getting your content added to Googleâs library. No index = no visibility.
Common Rookie Mistakes (No Judgment Zone):
- You accidentally noindex your pages (yes, it happens more than you think).
- Your robots.txt is saying âGoogle, stay outta my yard.â
- Your site has crawl errors that feel like digital potholes.
Fix It Fast (Even If Youâre Not a Tech Nerd):
- Use Google Search Console. Itâs like having access to your own diagnostic tool, and it’s free.
- Ask ChatGPT:
âCan you create a checklist for indexing issues on my blog?â
Itâll break it down so even your grandma could understand.
Also, check this:
- Go to Google and type: site:yourdomain.com
If you see nothing, thatâs⊠not good. If you see a bunch of old, weird pages? Also not good. Time to clean house.
đ± 3. Mobile-Friendliness: Because Everyoneâs on Their Dang Phone
Not to sound dramatic, but if your website isnât mobile-friendly, you might as well send your SEO dreams into the abyss with Vine and floppy disks.
The Reality:
- Over 60% of all Google searches come from mobile devices. (Source: 2025 and the fact weâre glued to our phones.)
- Google prioritizes mobile-first indexing. That means itâs looking at your mobile site before your desktop version.
Symptoms of a Mobile-Hot-Mess Site:
- Text too small to read (squinting is not a UX strategy)
- Buttons the size of Tic Tacs
- Pages that require horizontal scrolling (why?!)
Quick Mobile Fixes:
- Use Googleâs Mobile-Friendly Test Tool.
- AI can help you rewrite and reformat content to be more mobile-first. Try:
âRewrite this blog post so itâs easy to skim on mobile, using short paragraphs and bold subheadings.â
Pro Tip: Always preview your site on your actual phone. Don’t assume. If itâs hard to read while lying in bed half-asleep, itâs not mobile-friendly enough.
đ ïž How AI Fits Into the Technical SEO Game
Look, AI wonât fix every broken thing on your site (yet). But it can help you:
- Create checklists tailored to your siteâs CMS (WordPress, Shopify, etc.)
- Explain error messages in simple language
- Generate HTML/CSS snippets if you need to tweak layouts
- Help draft messages to developers (because âHey can you fix the thing?â doesnât cut it)
đ© When You Feel OverwhelmedâŠ
First of all, youâre not alone. Seriously.
Technical SEO can feel like trying to fix a car engine when you donât even know how to pop the hood. But here’s a little pep talk for you:
Breathe. Break it into steps. Use your tools. Ask for help. You donât have to know everythingâyou just need to know how to find it and what to prioritize.
Site speed? Start there.
Indexing? Next.
Mobile? Always.
One fix at a time. Thatâs the game.
đĄ TL;DR: Your Beginnerâs Technical SEO Survival Kit
Hereâs what you need to remember:
- Speed = Make it fast. Compress. Simplify. Clean it up.
- Indexing = Let Google in. Check Search Console. Donât block yourself.
- Mobile = Test your site on phones. Prioritize legibility and usability.
And when in doubt? Ask your AI assistant. Use tools. Experiment. Curse mildly under your breath. Then keep going.
đŹ Final Thoughts
Technical SEO might not be the part of SEO that gets all the glory or headlines, but itâs the backbone. The engine. The quiet MVP.
And with a sprinkle of AI, a little grit, and a willingness to Google your way out of technical confusion, youâll be shocked at how much you can figure out.
No code degree required. No beard-stroking SEO guru needed. Just curiosity, some caffeine, and a refusal to give up when a plugin breaks.
Youâve got this. Promise.
đŁ Up Next in the Course: âContent Strategy with AI: Writing for Humans and Ranking with Robotsâ
Get ready to create content that connects, converts, and actually ranks.