Part of ✍️ MODULE 2: AI Content Creation for Social Media (Articles 6–10) in Crash Course: Managing Social Media with AI Tools as a Service
— aka How to Stop Letting Your Best Work Rot in a Google Doc
Alright, let’s kick this off with a truth bomb:
You don’t need more content.
You need to squeeze more juice out of what you already have.
If you’re sitting on a blog post, a podcast episode, a webinar, or even an old newsletter that slapped, you’re sitting on a goldmine. Like, full-on social media content buffet. And if you’re not repurposing that stuff into short-form posts, Stories, tweets, Reels, Threads, pins, and carousel gold? You’re basically writing in the dark.
But I get it. Repurposing sounds good in theory, until you’re staring at a 2,000-word blog about “5 Ways to Increase Email Open Rates” and wondering, “How the heck do I make this TikTok-friendly without sounding like a robot on a coffee overdose?”
Here’s the kicker: AI can do most of the heavy lifting. You just have to steer the wheel.
🧠 “Wait, So What Is Repurposing Exactly?”
Think of repurposing like leftovers… but make it gourmet.
Let’s say you wrote a 10-minute article on “How to Start a Podcast.” That same article could turn into:
- 3 quote graphics
- 5 tweet threads
- 1 spicy opinionated LinkedIn post
- 2 Instagram carousel slideshows
- 1 TikTok script (maybe with a filter, if you’re feeling fancy)
- A Pinterest pin, if you’re feeling brave
All from ONE piece of content.
Yes, chef.
😅 The Problem: “I Don’t Have Time or Energy to Do All That”
Yup, I hear you.
You finally finish writing the monster blog post or scripting your YouTube video, and the idea of chopping it into ten tiny pieces feels… exhausting. Like trying to turn a lasagna into a tapas menu. Why? Who asked for this?
Enter: AI.
Your friendly digital sous-chef. It’s not here to replace your brilliance—just to help you work smarter, not harder.
🔧 The AI Tools You’ll Want In Your Repurposing Toolkit
Let’s break this down like a 90s mix CD:
1. ChatGPT (obviously)
Use it to summarize, paraphrase, reframe, and spin content into new formats. Try this prompt:
“Summarize this 1500-word blog post into 5 Instagram carousel ideas. Keep it casual, slightly witty, and speak to beginner creators.”
💡Pro Tip: Give it tone cues like “friendly but sarcastic” or “wise millennial friend energy.”
2. Notion AI or Google Gemini
Perfect for turning bullet points into paragraphs (or vice versa). Also great if you’re someone who thinks in outlines.
“Here’s a podcast episode transcript. Turn this into a LinkedIn post with a story-hook start.”
Watch it go.
3. Descript
If your content is in video or podcast form, Descript will transcribe it and let you chop it up into golden snippets. You can literally highlight a sentence and export it as a Reel.
4. Canva Magic Write + Magic Design
Once you’ve got the copy, Canva’s AI can help you whip it into social-ready designs. And the best part? No design degree required.
5. Typeframes or Pictory
Video AI tools that take your blog or transcript and turn them into short, snackable videos. Add voiceover, trending music, a little sparkle, and voilà—you’ve got TikTok content.
🧪 Real-World Example: Repurposing in Action
Let’s walk through a real (and slightly chaotic) example.
Imagine this: You hosted a live webinar called “How to Attract Clients Without Cold DMs”. The replay is 40 minutes long. Normally, you’d post it on YouTube and move on. But now?
Here’s what we’re doing instead:
➡️ Step 1: Transcribe it with Descript
Export it into a document. No need to watch yourself talk again. (Cringe be gone.)
➡️ Step 2: Use ChatGPT to summarize key points
Prompt:
“Summarize this into 7 bite-sized lessons for Instagram carousels.”
Now you’ve got your weekly posts—each one a golden nugget.
➡️ Step 3: Extract spicy one-liners
Use this prompt:
“Pull out 10 bold statements or quotable insights from this webinar.”
Boom. You’ve got tweet content, quote graphics, and hooks.
➡️ Step 4: Script a short-form video
Prompt:
“Turn this section into a 30-second TikTok script with a hook, one big idea, and a strong CTA.”
Now record that bad boy on your phone and toss in a trending audio.
🥲 Let’s Talk Emotion: You’re Not Lazy, You’re Just Human
Listen, if you’ve ever thought:
- “Why can’t I just post what I already said in that blog?”
- “Why do I always have to start over?”
- “Am I just bad at this whole content thing?”
I promise—it’s not you. You’re not lazy. You’re not “behind.” You’re just overwhelmed. Content creation in 2025 moves FAST. And unless you have a full content team (or you’re secretly a cyborg), doing it all alone will burn you out real quick.
The beauty of repurposing is that it gives your existing brilliance new life. And AI? It’s just your backstage crew.
🧁 Some Quick & Dirty Repurposing Prompts You Can Steal Right Now
Use these with your AI tool of choice:
- “Summarize this podcast into 5 tweet threads with hooks.”
- “Rewrite this blog intro for a casual Instagram Reel script.”
- “Pull out 3 statistics or facts I can use as carousel headlines.”
- “Turn this article into a humorous LinkedIn post for freelance designers.”
- “Extract 3 emotional stories from this long-form piece that would work on TikTok.”
Keep ‘em in your back pocket for when the brain fog hits.
🎬 Final Take: Don’t Just Post More—Post Smarter
Repurposing isn’t about flooding your feed with recycled fluff.
It’s about taking your best thinking—the stuff you poured heart and soul into—and making sure it reaches more people in more formats they actually engage with.
Because guess what? Not everyone reads blogs.
Some people scroll Instagram while waiting for their iced latte.
Others binge Threads at 1 a.m. when they should be sleeping.
Your content deserves to show up wherever your audience is.
So go on—use AI like the magic blender it is. Take your long-form steak, chop it into sliders, and serve up something bite-sized and scroll-stopping.
I’ll be here, cheering you on. (And maybe stealing your carousels. Kidding… mostly.)