How to Create Copywriting Templates to Work Faster

Part of 💰 SECTION 5: Pricing, Systems & Scaling in AI Copywriting Business Crash Course (25-Part Series)

Because staring at a blinking cursor is not a personality trait.

❓ Ever Find Yourself Saying…

• “Ugh, why is this taking me three hours to write one email?”
• “Didn’t I already write something like this last week?”
• “Where did I put that killer CTA I used for that other client?”

Yeah, same.

Before I started using templates, I felt like I was reinventing the damn wheel every time someone needed a headline or a nurture sequence. And the wheel was always lopsided and late.

So today, let’s fix that.

We’re going to talk about how to build your own copywriting templates — not the soulless kind, but the ones that actually help you write better, faster, and with fewer breakdowns.

🧠 First — What Even Is a Copywriting Template?

Let’s be real. The word “template” sounds kinda… cold, right?
Like something you’d download off some beige business blog and forget about.

But hear me out:

A good copywriting template isn’t a fill-in-the-blank trap.

It’s more like… scaffolding for your brain. A cheat code. A backstage pass to your own writing process.

Templates help you:

• Speed up your workflow (hello, inbox-zero dreams)
• Create consistent structure across projects
• Reduce decision fatigue (because “Where do I start??” is exhausting)

And if you’re using AI tools like ChatGPT, templates make your prompts way more effective. It’s like giving your robot assistant a map instead of just screaming into the void.

🛠️ So… What Kinds of Templates Should You Make?

Honestly? Start with the stuff you write the most.

And since you’re learning copywriting with AI tools, you’re probably whipping up things like:

• Emails (welcome, sales, nurture)
• Landing pages
• Blog posts
• Website copy
• Social media captions
• Ad copy

We’re gonna break down a few of these below — with real-life structures and tips. Not the crusty kind. The ones that actually work.

💌 EMAIL TEMPLATE: The Classic “Welcome Email”

Use case: First email in a welcome sequence, usually after someone signs up for a freebie, newsletter, or product.

Simple Structure:

1. Warm greeting (friendly, human, zero corporate vibes)
2. Quick reminder of what they signed up for
3. Why this matters to them (emotion, not just info)
4. A small win or takeaway
5. CTA (read, reply, download, follow — keep it chill)

Example template:

Subject: 🎉 You’re in! Let’s get this party started

Hey [First Name]!

You signed up for [insert thing] — love that for you.

Over the next few [days/weeks], I’ll be sharing [value-driven content they care about]. No fluff, no spam, just the good stuff.

While you wait, here’s a little something to get started: [mini tip, resource, or relatable idea].

Talk soon — and welcome aboard 🖤

– [Your Name]

P.S. Got questions? Hit reply. I actually read my emails (wild, I know).

Pro-tip if you’re using AI:
Prompt ChatGPT with:

“Write a friendly, conversational welcome email using the structure below. Keep it fun and modern. Avoid sounding robotic or salesy.”

Plug in your structure. Add your voice. Boom.

✨ LANDING PAGE TEMPLATE: The “Hero Section + Why You Should Care” Combo

Landing pages are all about getting to the point without losing the plot. So let’s break down the top section — the part people actually read.

Structure:

1. Headline: Say what it is. Make it snappy.
2. Subheadline: Say why it matters.
3. Call-to-action button: One clear action.
4. Social proof or benefit bullets (optional but clutch)

Template example:

Headline: Stop Guessing What to Write. Start Getting Clicks.

Subheadline: My free AI-powered content planner helps you create scroll-stopping content in half the time — without sounding like a robot.

✔️ Built for beginner copywriters

✔️ Uses free AI tools you already have

✔️ Tested by over 1,000 creators

Real Talk Tip:
Steal your own best lines from previous projects. Keep a “Swipes & Darlings” folder for lines that slap. It’s not plagiarism if you’re robbing your past self.

🧾 HOW TO BUILD YOUR OWN TEMPLATE (Without Losing Your Mind)

Okay — now that you’ve seen a few in action, here’s how to actually make one that doesn’t feel stale:

1. Start With What You’ve Already Written

Go dig up:

• Old emails
• Blog intros that got engagement
• Product descriptions that made someone click “buy”

Find the bones. What sections show up again and again? That’s your skeleton.

2. Label the Sections Like You’re Explaining to a Friend

Instead of “Heading 1” or “Section B,” try:

• “Hook with sass”
• “Make ‘em feel seen”
• “Explain what’s in it for them”

Talk to yourself like a collaborator, not a copy robot.

3. Leave Room for Vibes

A good template gives direction, not handcuffs.

Add side-notes like:

“Try starting with a relatable question”
“Mention a tiny, weird detail to make it feel human”
“Use contractions and short sentences — like you’re texting your smartest friend”

4. Test It on a Real Project

Plug it into an actual gig. See where it works, where it flops, where you’re like “Ugh, this is too rigid.”

Then tweak it. Templates evolve. So should you.

😎 Pro-Tip: Templates + AI = Absolute Time Wizardry

Want to level-up even more? Combine your templates with AI prompts.

For example, turn your blog intro structure into:

“Write a blog post intro using the PAS formula (Problem, Agitation, Solution) in a warm, slightly sarcastic tone. Audience: beginner freelance copywriters. Make it feel like a casual chat over coffee.”

BOOM. You’re not just prompting. You’re directing.

Treat AI like a junior copywriter who needs guidance. Give it your structure + tone, and it’ll work with you — not against you.

🙋🏽‍♀️ But Wait — What If I’m Afraid My Templates Will Sound Boring or “Samey”?

Valid fear. Totally normal.

Here’s the fix: inject your voice into the structure.
Your vibe. Your humor. Your little quirks. Your mild obsession with iced coffee and emotionally unavailable fonts (looking at you, Helvetica).

Remember, structure is not the enemy of creativity — it’s the container. And once you know the rules, you can break ‘em whenever you want.

Some of the best copywriters I know start with a basic framework… then flip it on its head, add a weird metaphor, and throw in a GIF of a raccoon typing.

Copywriting is jazz, baby.

✍️ The Real Goal: Templates That Feel Like You, Not a Spreadsheet

At the end of the day, templates should lighten your load, not suck the life out of your writing.

They’re there to:

• Help you start
• Give you confidence
• Keep your writing process tight
• Save you from burnout
• Work with your AI tools, not against them

And most importantly — to help you actually finish things.

❤️ Final Thoughts (From Someone Who Learned the Hard Way)

You don’t have to be the most original writer on the planet.

You just need to be clear. Consistent. And maybe a little charming.

Templates help with that.

They’re not cheating. They’re smart.
They don’t kill creativity. They protect it.

Think of them like playlists:
Some days, you need a lo-fi beats template to get into flow.
Other days, you need a dance remix version with curse words and a killer CTA.

Either way — you’re still the DJ.

So build your templates. Trust your gut. And write the damn thing.

The world needs your voice — even if it starts with a template.

✏️ Your Challenge (AKA “Homework” But Make It Less Traumatizing)

1. Pick ONE type of content you write most (email, caption, landing page, etc.)
2. Go through 2–3 of your own examples. Break down the structure.
3. Write your own labeled template in a Google Doc
4. Add notes for tone, vibe, and AI prompt ideas
5. Use it on your next project — and tweak as needed

Bonus: Save it to Notion, Google Docs, or a sticky note on your forehead. Whatever works.

Just start. Your future self (and your clients) will thank you.

Want me to share my actual swipe folder of templates + prompt combos for AI copywriting? Just say the word and I’ll bundle them for the next lesson drop.

You’ve got this. And templates are your new bestie.

Now go write something weird and wonderful 💻✨