Finding Your Copywriting Niche in the AI Era

Part of 💼 SECTION 4: Branding, Niching & Getting Clients in AI Copywriting Business Crash Course (25-Part Series)

Because trying to write “for everyone” is the fastest route to writing for no one.

Let’s Start With the Truth: You Don’t Need to Be Everything to Everyone

So, you’ve decided to dip your toes (or maybe dive headfirst) into the wild, caffeine-fueled world of copywriting. Welcome. It’s weird, wonderful, and yes — a little overwhelming.

Especially in the age of AI, where suddenly everyone and their grandma is “dabbling” in writing emails, landing pages, or social captions. And honestly? That’s great. The more voices, the better.

But here’s the thing nobody tells you when you start:
Trying to write for everyone is exhausting.
It’s like walking into a party and trying to make small talk with every single person. Exhausting. Awkward. Slightly sweaty.

Instead? You need a niche.

Not a cage. A corner. Your zone. Your flavor. The space where your words land hardest and help the most.

So, how do you find it?

Let’s break it down. No fluff. No corporate jargon. Just honest, slightly chaotic guidance from someone who’s been there.

🚧 But First — What Even Is a Copywriting Niche?

Okay, real talk?

It’s not just a category like “health” or “finance” or “B2B SaaS email sequences with 3-day onboarding flows.” (Although sure, it can be.)

A niche is a home base. It’s a blend of:

• The industries you know or care about
• The formats you love writing (or want to master)
• The people you vibe with best
• The problems you can help solve
• And the voice you bring to it all

So yes, “writing emails for ethical skincare brands” can be a niche.
But so can “helping solo founders sound less robotic in their sales copy.”

Or even “writing snarky-but-effective product descriptions for weird Etsy shops.”

🧠 Why Niching Down Matters (Especially Now, With AI Buzzing Around)

Let’s talk AI for a sec. Because yeah, we’re in the AI Era now. Robots can do a lot. Generate content. Spit out templates. Make your Google Docs mildly haunted.

But here’s what they can’t do well — yet:

👉 Understand subcultures
👉 Build trust with a specific kind of human
👉 Sound like you talking to them

That’s where niching wins. Because when you really know your audience — like, you get their jokes, you understand their fears, you speak their weird slang — you can write circles around any AI.

(And yes, you can use AI to help — more on that later.)

😅 Quick Anecdote: I Used to Write Everything for Everyone

Early on, I said yes to everything. Seriously.

Need a technical white paper on cryptocurrency regulation in Eastern Europe?
Sure, why not.

Sales emails for a beard oil brand?
Yup, I’m in.

Product descriptions for…a novelty shop that sold glow-in-the-dark taxidermy?
Don’t ask. But yes, I wrote those too.

It was fun. It was chaotic. It was also unsustainable.

Because here’s the deal — when you try to please everyone, you dilute your voice. You burn out. You start dreading every new project because you have to reinvent yourself again and again.

Finding a niche didn’t limit me.
It freed me.
It made marketing easier, work more fun, and my portfolio way more cohesive.

So now? I write conversational, high-converting content for solo service providers with bold personalities. Mostly women, mostly neurodivergent, mostly unfiltered.

And I love it here.

🔍 Step-by-Step: How to Find Your Niche (Without Overthinking It Into Oblivion)

Let’s get practical. Grab a notebook, Google Doc, napkin — whatever.

1. Make a “Hell Yes” List

What lights you up? What topics make you ramble to your friends at brunch?

• Are you lowkey obsessed with skincare routines?
• Can you explain SaaS dashboards in a way that doesn’t make people cry?
• Do you secretly love writing emotional Instagram captions?

Circle the stuff that makes you grin. That’s clue #1.

2. Reflect on Your Past Lives

Yep, even that summer you sold knives. Every job you’ve ever had? Useful.

Worked in retail? You understand real people.
Nanny? You get patience, structure, and maybe how to write for stressed-out parents.
Managed a bar? You know what makes people tick — and tip.

Your niche might be hiding in plain sight.

3. Choose a Format You Want to Master

Not everyone wants to write long sales pages. And that’s okay.

You might love:

• Short, punchy ads
• Heartfelt emails
• Long-form thought pieces
• Product descriptions
• Video scripts
• Web copy

Pick one (or two) and go deep. You’ll still learn the others along the way, but focus helps you get really good, faster.

4. Use AI to Speed Up the Discovery

Ask something like:

“List 10 niche ideas for a beginner copywriter who loves wellness, hates corporate speak, and wants to work remotely.”

Tweak until something makes you raise an eyebrow like, “Ooh. That one.”

5. Test It Before You Tattoo It

Seriously — you’re not married to your niche. You’re dating it.

Take on a few projects in your “maybe” niche. See how they feel. Does the research excite you or drain you? Do you enjoy writing for that audience?

If it feels good? Keep going. If not? Pivot, baby.

🤖 How AI Helps You Own Your Niche (Without Sounding Like a Copy-Paste Bot)

Alright. Let’s talk tools.

AI is your assistant, not your identity.

Here’s how to use it in a niche-smart way:

✅ Niche Research

Ask:

“Summarize the top challenges faced by solopreneurs who offer creative services online.”

Boom — instant insight into your people’s pain points.

✅ Voice Tweaking

Struggling to sound like a quirky Etsy brand or a chill mental health coach?

Prompt:

“Rewrite this paragraph in the voice of a cozy, introverted therapist who uses lots of metaphors and gentle humor.”

✅ Draft Support

Staring at the blinking cursor of doom?

Prompt:

“Draft a rough outline for a blog post on how female freelancers can set better boundaries with clients. Tone: bold, honest, a little spicy.”

But always — always — rewrite. Edit. Inject your soul.

❌ What Not to Do When Choosing a Niche

• Don’t chase trends just because they sound profitable.
• Don’t get stuck in “research mode” forever. Pick something and start.
• Don’t assume you’re stuck forever. You can always evolve. Many of us do.
• Don’t forget you’re a person. The human stuff — your values, quirks, empathy — is the niche.

💬 Real Talk: What If I Still Don’t Know My Niche?

That’s okay. Seriously. Most of us fake it till we feel it.

Here’s what you do:

• Start writing. Anything. For friends, fake clients, yourself.
• Pay attention to what you enjoy vs what you tolerate.
• Collect samples in a portfolio. The patterns will reveal themselves.
• Ask for feedback from non-writer friends. They’ll tell you where your voice shines.

✨ Final Thoughts: Your Niche = Your Superpower

You don’t need to be the loudest. Or the smartest. Or the most experienced.

You just need to care. About someone. About something. Enough to make your words work for them.

That’s what makes you valuable. That’s what no AI can replicate.

And once you find your niche?
Writing becomes a little less overwhelming — and a lot more you.

📌 Mini Homework (Yep, You Knew It Was Coming)

1. Make a list of:
   • Topics you love
   • People you love helping
   • Writing styles you enjoy
   • Stuff you’d never want to write again (also important!)
2. Use AI to brainstorm 5 niche ideas based on that list.
3. Write a sample for one of those niches. Could be a mock ad, email, landing page — doesn’t matter. Just start.

Then sit back. Read it. Ask: “Does this feel like something only I could’ve written?”

If yes, you’re on the right track. 💥