Creating Explainer Videos with InVideo AI

Part of 🎥 MODULE 3: Video Creation Tools in Action (Articles 10–13) in Crash Course: Starting an AI Video Generation Business from Scratch

Your Shortcut to Making Stuff Make Sense (Even If You’re Still Figuring It Out Yourself)

Alright, hands up if you’ve ever watched an explainer video and thought, “Okay, that made sense — why didn’t someone just say it like that in the first place?”

Exactly. That’s the magic of a well-done explainer video: it takes something that sounds scary, boring, or complicated — and makes it feel easy. Sometimes even fun. (Yes, even the ones about insurance policies.)

Now imagine being able to make that kind of video… without needing to hire a team, know how to edit, or spend five hours learning After Effects just to animate a stick figure. That’s where InVideo AI walks in, cappuccino in hand, offering to do half the heavy lifting for you.

This lesson is your deep dive into how to create explainer videos with InVideo AI — whether you’re selling, teaching, or just trying to get your point across without rambling on like a late-night podcast.

We’ll talk tools, workflow, a few hard-won lessons from yours truly, and of course, how to actually get people to pay attention.

Let’s roll.

🎥 What’s an Explainer Video, Anyway?

If you’re thinking, “Is this just a fancy term for a PowerPoint with voiceover?” — sort of. But better. Much better.

Explainer videos are short, sweet, and snappy videos that explain a product, idea, process, or concept. You’ve seen them:

• “How our app works in 90 seconds”
• “Why bamboo toilet paper is the future”
• “What the heck is blockchain?”

They usually blend visuals, animation, text, and voiceover to break down complex info into digestible bits. Think: if TED Talks and TikTok had a responsible baby.

🤖 Why Use InVideo AI?

So here’s the kicker: most of us aren’t motion designers or scriptwriters. And if you’ve ever opened a blank video timeline, you know that “where do I even start?” feeling.

InVideo AI turns your script or idea into a full-blown explainer video — text, visuals, narration, music — the whole shebang. It’s like having a patient, caffeinated intern who just wants to impress you with how fast they work.

And here’s the good news: it’s not just fast, it’s intuitive. Beginner-friendly. Like, “my-dad-could-use-this” level easy.

🧠 Before You Start: Let’s Talk Mindset

Alright, let me get on my soapbox for a second.

The tool (InVideo AI) is brilliant. But it won’t save a bad idea. Or a boring script. Or a message with no clear point. The human touch — your voice, your clarity, your energy — still matters.

Think of AI like seasoning. It brings out the flavor, but it won’t help if you’re starting with a soggy sandwich.

So before we hit the dashboard, ask yourself:

• What am I trying to explain?
• Who am I explaining it to?
• What do I want them to do after watching?

You’d be amazed how much easier everything becomes once you’ve got that bit sorted.

🛠️ Step-by-Step: Making an Explainer with InVideo AI

Grab a coffee. Open up invideo.io. You don’t need anything fancy — even the free plan lets you test the magic.

Step 1: Choose ‘AI Text to Video’

From the dashboard, click on “AI Text to Video.” This is your golden ticket. It’s where the tool takes your script and turns it into a full video, complete with visuals, transitions, voiceover, and even background music if you’re feeling jazzy.

Step 2: Write (or Paste) Your Script

This is the heartbeat of your video. Think of it like writing to a friend who’s smart but distracted. Keep it light. Break up big ideas. Use casual tone and short sentences.

Bad:

“Our B2B SaaS solution leverages cross-platform cloud integrations to streamline client workflows.”

Better:

“Ever feel like you’re juggling a million tabs just to get your job done? Our app puts all your tools in one place — so you can breathe, click, and chill.”

See the difference?

Also, don’t be afraid to write how you talk. Say it out loud. If it sounds weird, rewrite it.

Step 3: Choose Your Video Style

InVideo gives you several themes to pick from: modern, elegant, bold, playful, minimalist, etc. Choose one that fits your brand and the vibe of your message.

Are you explaining tax credits to accountants? Go minimalist.

Are you showing Gen Z how to use your social media scheduler? Add some color and punch.

Pro tip: You can always tweak visuals later, but the base style sets the tone. Choose with care (and maybe a little sass).

Step 4: Let the AI Generate the Video

Hit the generate button and let the tech do its thing. It’s oddly satisfying watching your words morph into scenes and transitions, kinda like watching an IKEA shelf build itself.

You’ll get:

• Scenes for each line or paragraph
• Matching visuals (stock videos, animations, icons)
• On-screen text
• AI voiceover (you can change it later)

Does it always get it right the first time? No. Sometimes the AI picks a weird clip of a guy surfing when you’re talking about data backups. That’s life. You tweak and move on.

Step 5: Edit & Polish

You’re now in the editor. Think of this as your final check before showtime.

Things to look at:

• Visuals: Are they relevant? Swap out anything off-brand or off-topic.
• Text on screen: Keep it minimal. Your viewer shouldn’t be reading a novel.
• Voiceover: Choose a voice that fits the message. There are surprisingly good options — try a few.
• Music: Adjust volume so it doesn’t drown out your narration. You’re making an explainer, not an EDM trailer.

And hey — if something doesn’t feel right, trust your gut. That’s your human superpower kicking in.

Step 6: Export & Share

Once it’s feeling good (or at least 90% good — done is better than perfect), hit export. InVideo will render the video and boom — you’ve got yourself an explainer.

You can now:

• Upload it to YouTube
• Embed it in your course
• Share it on social
• Send it to clients
• Brag about it on LinkedIn with a humblebrag caption like “Whipped this up in between meetings 😅”

📚 Real Talk: What Makes an Explainer Work?

Let’s be honest. Just because AI made the video, doesn’t mean it’s good. The real magic is in how you explain.

Here’s what I’ve learned (often the hard way):

• Get to the point fast. No one wants a slow build-up.
• Use analogies. “It’s like…” is your best friend.
• Don’t overload with text. Show, don’t tell.
• Speak like a human. Not a PowerPoint in disguise.
• Be okay with imperfection. Seriously — done is better than never-shown.

❤️ Bonus: Why This Matters

You’re not just making videos. You’re helping people understand. That’s a big deal. In a world full of noise, clear explainers are like warm soup on a cold day — comforting, useful, memorable.

And the fact that AI is helping you do it faster? That’s not cheating. That’s being smart.

Use it to tell your story. To teach. To inspire. To simplify the mess.

🎤 Final Words

So — you in?

Because once you get the hang of InVideo AI, it’s a total game-changer. Not just for explainers, but for reels, promos, intros, outros — heck, maybe even your next apology video (we’ve all been there).

Here’s the deal: Start simple. Keep it human. Trust your gut. And remember, the goal isn’t perfection — it’s connection.

Now go make something people will actually watch. You’ve got this.

And if you mess up? Don’t worry — even Beyoncé needed a few takes.