Part of ✍️ SECTION 3: Real-World Copy Projects to Practice in AI Copywriting Business Crash Course (25-Part Series)
Or: How I Learned to Stop Worrying and Love the Robot (But Still Write Like Me)
So… You Wanna Write a Blog That Doesn’t Sound Like a Sleepy Intern Wrote It?
Let’s just start there. Be honest.
Have you ever read a blog post and halfway through thought, “Wow, this definitely started strong and then veered into a sea of SEO gibberish and broken dreams”?
Yeah. Me too.
And the thing is, blogs still matter. Like, really matter. Not just for search engines (although yes, Google likes them) — but for your people. Your readers. Your clients. Your fans. Your curious internet lurkers.
Writing blog posts with AI can be either:
- a lifesaver (hello, instant outline and draft), or
- a soul-sucking, samey-sounding mess of empty words
Today, we’re diving into how to make it the first one. With your voice, your vibe, your opinions — just faster and way less painful.
🧭 Step 1: Planning — a.k.a. “What the hell am I even writing?”
Before you even open ChatGPT, pause. Like actually stop. Breathe. Ask yourself:
❓ Who’s this blog for?
Is it for new business owners? Dog parents? Tired moms looking for a skincare routine that doesn’t involve 17 steps and an existential crisis?
❓ What do I want the reader to feel, know, or do by the end?
Like — actually. Do you want them to feel empowered? Curious? Less alone? Or just, “Wow, that person really knows their stuff”?
Write that down. Like, actually write it down.
Now, once you’ve got that vibe locked in, ask AI to help you brainstorm blog ideas.
Try this prompt:
“Give me 10 blog post ideas for a life coach who helps burned-out millennials find purpose. Tone: relatable, conversational, not too preachy.”
Boom. You’ll get a bunch of ideas. Some will be meh. Some will have potential. Pick one. Then — and this is key — rephrase it in your own voice.
Instead of:
- “5 Ways to Discover Your Life Purpose”
Try:
- “How I Stopped Letting Burnout Run My Life (And What I’d Tell My Past Self If I Could)”
Now that sounds like a real person wrote it. Someone I’d actually wanna read.
✍️ Step 2: Drafting — with AI as Your Cowriter, Not the Boss
Here’s where the real fun (or chaos) begins. You’ve got your topic. Now what?
Don’t just ask AI to “write the blog post” and call it a day. That’s like giving someone a recipe and asking them to cook your wedding dinner without tasting it.
Instead, work in chunks.
Start with the intro. Use a story. Or a weird anecdote. Or a question.
Example prompt:
“Write an intro for a blog post titled ‘How to Stop Feeling Like You’re Always Behind’. Use a casual, slightly sarcastic tone and include a personal anecdote.”
And then tweak. Add your own spice. Make it sound like something you’d say over coffee when your friend’s venting.
“Last Tuesday I found myself spiraling over someone’s morning routine reel while eating cold toast and ignoring 17 unread Slack messages. Honestly? I was convinced I was failing at life by 9:07 AM.”
Now we’re cooking.
Then: Ask AI to outline the post.
“Outline a blog post titled ‘How to Stop Feeling Like You’re Always Behind’. Focus on mindset shifts, time boundaries, and redefining success.”
That’ll give you a structure. Fill in each part with AI if needed, but edit, add, rewrite. Don’t be afraid to go rogue.
🪚 Step 3: Editing — Where the Magic Actually Happens
AI will give you a decent first draft. But decent isn’t you. And it definitely isn’t memorable.
Here’s how to take it from “okay” to “heck yes, I love this voice”:
✅ Read it out loud.
Does it sound like you? Or a weird HR memo?
“We must prioritize wellness strategies in our everyday routines.”
🛑 Absolutely not.
“If your idea of self-care is rage-walking around Target with a cold brew, same.”
✅ Sold.
✅ Break the structure.
Use:
- One-sentence paragraphs.
- Casual transitions. (“Anyway, where were we?”)
- Parentheses. Emojis. Dashes. Whatever feels natural to you.
✅ Check for ✨ sparkle ✨ moments.
These are lines that make people pause, smile, nod, or share.
Example:
“You’re not lazy. You’re just tired of trying to be everything for everyone while pretending you’re fine. And honestly? That’s valid.”
That’s a line someone might screenshot. Keep those.
⚠️ Common AI Blogwriting Traps (I Fell Into All of Them, So You Don’t Have To)
- The Wikipedia Voice
You’ll know it. You’ll feel it. You’ll immediately want to nap. - Zero personality
No opinions. No voice. Just “neutral value-driven content.” Ugh. - Repeating the same point five different ways
AI does this. You gotta trim the fat. - Ending with “In conclusion…”
We’re not writing high school essays. Try:- “Here’s the takeaway.”
- “In short? You’re not broken.”
- “TL;DR: Be kind to your messy self.”
🧠 Bonus: What I’ve Learned About Blogging in the Era of AI
- People crave realness. Don’t be afraid to share the messy parts.
- Story > stats. Always. Sprinkle in data if it helps, but lead with emotion.
- Your blog doesn’t have to be 2,000 words long to be valuable. A 600-word banger beats a 2,000-word snoozefest any day.
- Consistency matters more than virality. Seriously.
📝 A Quick Recap (Because Lists Are Soothing)
To write a banger blog post with AI, you need to:
- Know your audience and intention (before you type anything)
- Use AI as a brainstorming and drafting buddy
- Edit with heart, humor, and a ruthless red pen
- Add you into every line — your weird phrases, your takes, your humanity
- Keep growing your voice by practicing. Out loud. Often.
💌 Homework (The Fun Kind)
Pick a topic you care about (anything — productivity, dating after 40, gluten-free banana bread that doesn’t taste like despair).
Then:
- Ask AI to outline it for you.
- Ask AI to write the intro — and then rewrite it with a personal story.
- Fill in the rest with AI help as needed.
- Edit like you’re chatting with your favorite person in the world.
- Post it. Share it. Be proud. Imperfect is better than invisible.
Blog writing with AI isn’t cheating. It’s collaborating — with a really, really fast assistant who doesn’t need caffeine breaks but does need a human editor with soul.
That’s you.
Go write weird, wonderful stuff. The internet needs more of your voice. 💥