💬 How to Use ChatGPT for Copywriting (Prompts, Tricks & Tips)

Part of 🛠️ SECTION 2: Getting Started with AI Copywriting Tools in AI Copywriting Business Crash Course (25-Part Series)

For beginners ready to level up their writing game with AI, but keep the human magic intact.

So—you’ve installed ChatGPT, now what?

Let me guess: you’re staring at a blinking cursor thinking, “Okay… so I type ‘write me a headline’ and pray for the best?” Yep, been there. It’s like your first time driving—except the AI’s both your instructor and autopilot.

This guide is your roadmap. It’s full of messy human moments, funny anecdotes, and real tricks––not robotic fluff. Let’s talk prompts, tone, editing, and how to keep your voice alive in every piece.

Start With Conversations, Not Commands

Think of ChatGPT as that helpful barista who remembers your complicated order.

🗣️ Don’t prompt like this:

“Write me a blog post about email marketing.”

Instead, try a conversation:

“Hey ChatGPT—I’m writing for small business owners who hate email marketing. Help me brainstorm 5 blog post title ideas that sound casual but helpful?”

You’re not commanding; you’re collaborating. And guess what? It responds way more helpfully.

Layer in Context & Details

The more real you are, the better it performs.

Example:

“My audience is solo female founders in their 30s, running wellness businesses. They’re burned out, crave balance, and feel overwhelmed by marketing. Give me 3 short email intros that sound empathetic and energetic.”

That isn’t just prompt engineering—it’s treating the AI like your trusted project partner.

Give Feedback & Refine Together

Here’s the messy truth: first drafts often feel flat. And that’s fine.

So you say:

“Hey, these intros are solid, but can you make version 2 sound more playful and include a light joke about latte-fueled brainstorming?”

And it adjusts. You’re co-writing, not dictating. That’s how you keep the conversational tone while pushing for authenticity.

Tone-Shifting: Be Who You Want to Be

ChatGPT can style-shift like a pro. But only if you tell it what vibe you want.

Try prompts like:

“Rewrite this intro to sound confident and slightly cheeky.”
“Make this explanation sound humble and supportive—like I’m your best friend.”

I once asked for a “Gen Z tone with a touch of sarcasm” and ended up with something that made me laugh—and sound way more relatable to my audience.

Prompt Templates You’ll Use Over & Over

Here are a few staples I live by:

1. Headlines That Pop

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CopyEdit

Write me 5 attention-grabbing headlines for an article titled

“Boost Productivity Without Burning Out,” aimed at remote workers.

1. Email Intros

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CopyEdit

My audience is overwhelmed by Zoom fatigue and sugar crashes.

Write me a friendly email intro that empathizes, offers a quick tip,

and asks if they’d like more feel-good hacks.

1. Social Captions

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CopyEdit

Create 3 Instagram captions for a yoga studio launching morning classes.

Make them energetic, playful, and include a yoga pun.

Edit With Human Filters—Always

AI can draft, but you polish.

Here’s my process:

1. Read it out loud.
   If you find yourself yawning or feeling “meh,” change it.
2. Swap generic words.
   Replace “clients” with “folks” or “entrepreneurs with messy desks.” Specific beats vague every time.
3. Add your quirk.
   Maybe a emoji, a pop culture reference, or a funny anecdote. That stuff hooks readers emotionally.

Use AI to Speed Up Rewrites

Need to adapt copy for another platform? Or change tone fast? ChatGPT’s got your back.

Example:

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CopyEdit

Rewrite this as a tweet thread with 5 points, keeping it concise, witty, and with a hook that stops scrolls.

Boom—instant multi-format content. But again: you still need to tweak it before posting.

The Personal Story That Makes It Real

Here’s a blooper from my own files:

I once used ChatGPT to generate product descriptions for eco-friendly candles. The tone was awful—robotic and cliché. I realized halfway through, “It sounds like a candle is going to cure my anxiety.”

So I jumped back in, rewrote it like this:

“Meet our sea-salt candle. It smells like a beach day without the sandy feet—and yes, instantly calms me during Etsy shipping panic.”

That personal spin turned bland copy into something memorable. That’s you shining through.

Pros & Cons of Using ChatGPT in Copywriting

Clue: lean into the pros, don’t ignore the cons.

Final Pep Talk: You & AI = Dream Team

Here’s what you should remember:

• AI isn’t stealing your voice—it’s amplifying it.
• Your experiences, your quirks, your stories? Those are irreplaceable.
• The best copywriting always sounds human, not robotic.

So tap into the prompts above. Get messy. Tweak a lot. Laugh at the weird outputs. And above all—write the way you feel.

That emotional nuance? That’s your power.

🚀 Want a ChatGPT Prompt Pack?

Ping me and I’ll send:

• 10 reusable prompt templates
• A tone-shifting cheat sheet
• My top 5 edits to always make after AI drafts

You in? Let’s get writing. ✍️